The Challenge
Positive Design Ltd was awarded the contract to brand manage the fleet of vehicles for Network Rail who owns, operates and develops Britain’s railway infrastructure.
Safety is paramount to Network Rail, the safety of their passengers, other members of the public and the safety of their employees, so with safety in mind the fleet branding had to reflect this in every possible way.
The Solution
Incorporating the already established Network Rail branding and logo and with the emphasis on safety prismatic reflective livery was applied to all fleet vehicles, which meets Chapter 8 of the Department for Transport’s (DFT) Traffic Signs Manual for high conspicuity markings.
The Solution
Incorporating the already established Network Rail branding and logo and with the emphasis on safety prismatic reflective livery was applied to all fleet vehicles, which meets Chapter 8 of the Department for Transport’s (DFT) Traffic Signs Manual for high conspicuity markings.
The Outcome
Helping to deliver the required specifications of a safe and efficient fleet workforce that Network Rail can be proud of.
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